Gross Rating Point (GRP) Calculator
Compute Reach (%) and GRP from total audience, audience reached, and frequency per view.
Gross Rating Point (GRP) Calculator
In the world of advertising and marketing, measuring the effectiveness of campaigns is critical for maximizing ROI. One of the most widely used metrics in media planning and buying is the Gross Rating Point (GRP). GRP helps advertisers and marketers understand how many people their campaign has reached and how often it has been seen. Our Gross Rating Point (GRP) Calculator makes it easy to compute both Reach (%) and GRP instantly by using just three inputs: Total Audience, Audience Reached, and Frequency per View.
🔎 What is Gross Rating Point (GRP)?
The Gross Rating Point (GRP) is a key metric used in advertising to measure the exposure of an ad campaign. It combines reach (the percentage of the audience exposed to the campaign) and frequency (the number of times the audience sees the campaign).
This gives advertisers a simple way to measure the total weight or impact of their campaign.
🔎 What is Reach Percentage?
Before calculating GRP, you first need to know Reach Percentage, which is the percentage of your total target audience that was actually reached by the campaign.
⚖️ How Our GRP Calculator Works
Our GRP Calculator is designed to be fast, accurate, and user-friendly. You only need to enter three values:
• Total Audience – The size of your target audience.
• Audience Reached – The number of people reached by the campaign.
• Frequency per View – The average number of times each person saw the ad.
Once you hit Calculate, the tool instantly displays both the Reach Percentage (%) and the Gross Rating Point (GRP).
📚 Examples of GRP Calculations
Example 1
Total Audience: 160,000
Audience Reached: 24,000
Frequency: 3.3
Reach = (24,000 ÷ 160,000) × 100 = 15%
GRP = 15 × 3.3 = 49.5
✅ Result: The campaign generated 49.5 GRPs with 15% reach.
Example 2
Total Audience: 100,000
Audience Reached: 50,000
Frequency: 2
Reach = (50,000 ÷ 100,000) × 100 = 50%
GRP = 50 × 2 = 100
✅ Result: The campaign generated 100 GRPs with 50% reach.
Example 3
Total Audience: 500,000
Audience Reached: 200,000
Frequency: 1.5
Reach = (200,000 ÷ 500,000) × 100 = 40%
GRP = 40 × 1.5 = 60
✅ Result: The campaign generated 60 GRPs with 40% reach.
✨ Features of Our GRP Calculator
👩💼 Who Should Use This Calculator?
💡 Why Use an Online GRP Calculator?
Manual GRP calculations can be time-consuming and prone to mistakes, especially when handling large datasets. With our online calculator, you can:
• Save time with instant results
• Eliminate manual errors
• Analyze multiple campaigns easily
• Make data-driven advertising decisions
🌍 Practical Applications of GRP
✅ Our Gross Rating Point (GRP) Calculator is the perfect tool for anyone working in advertising, marketing, or media research. Whether you’re a marketer, media planner, student, or business owner, this calculator helps you understand campaign performance quickly and accurately.
👉 Try our GRP Calculator today on Hive Calculator and simplify your advertising analysis with just one click!